SONAR INSIGHTS

A methodology harvested from startups to obtain real data and to help companies make better decisions on new products and services

 

How can we help your company decide faster and more accurately?

Sonar is an innovative methodology that provides real customer data and insights. It helps businesses make smarter decisions regarding the development and launch of new products and services.

We have adapted the startups' tools and techniques to the corporate environment to understand product-market fit (PMF) and gain agility.

Sonar can answer questions about a product or service in a matter of days

Customer

Value Proposition

Initial
Level of Interest

Early
Launch
Markets

Product
Features
& SKUs

Storytellling

Price

Other

 

What are the outcomes and benefits of Sonar?

Data and insights on product-market fit including initial level of interest, early adopters characteristics, product features, price, etc.

  • More reliable data to make strategic decisions

  • No bias from decisions made in panels

  • No incentives provided to consumers

  • Possibility to reach a wide audience

  • Possibility to target different geographies

  • Speed to data and answers

 

Some of the companies we have
helped test new products or services

 

contact.