A methodology harvested from startups to obtain real data and to help companies make better decisions on new products and services
How can we help your company decide faster and more accurately?
Sonar is an innovative methodology that provides real customer data and insights. It helps businesses make smarter decisions regarding the development and launch of new products and services.
We have adapted the startups' tools and techniques to the corporate environment to understand product-market fit (PMF) and gain agility.
Sonar can answer questions about a product or service in a matter of days
Level of Interest
What are the outcomes and benefits of Sonar?
Data and insights on product-market fit including initial level of interest, early adopters characteristics, product features, price, etc.
More reliable data to make strategic decisions
No bias from decisions made in panels
No incentives provided to consumers
Possibility to reach a wide audience
Possibility to target different geographies
Speed to data and answers